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Bibliometric overview since its foundation: Industrial marketing management

عنوان مقاله: Bibliometric overview since its foundation: Industrial marketing management
شناسه ملی مقاله: CMIECONF02_011
منتشر شده در دومین کنفرانس علمی پژوهشی مدیریت و مهندسی صنایع در سال 1399
مشخصات نویسندگان مقاله:

Nasim Ordooni - Santiago, Chile e Department of Business Administration, School of Economics and Business, University of Almería, Spain

خلاصه مقاله:
Industrial Marketing Management (IMM) is an outstanding journal in the field of business-to-business marketing. Bibliometric analysis This paper focuses on this journal, with an extensive bibliometric analysis of IMM from its foundation in 1971 to Indicators 2017, the last year analyzed in this study. It identifies, among others, the annual evolution of publications, the Industrial marketing most influential countries, the most relevant authors, the most prominent institutions supporting research, as WebVOS viewerof science wellso, thisas theresearchcitationsusesoftheIMMWebpapersof Sciencein majorCoremarketing,CollectionbutandalsoScopusother, businessdatabases, andandmanagementanalyzes ajournals.wide rangeTo do of bibliometric indicators, including the total number of publications and citations, citations per paper, the h-index, m-value and citation thresholds, and also develops a graphical analysis of the bibliographical material using the visualization of similarities (VOS) viewer software. Finally, by applying a cluster analysis by fractional accounting, this research identifies trends and proposes future topics and research lines, such as: trust, innovation, performance, relationship marketing, the future role of new technologies in industrial marketing research, online marketing and corporate image.

کلمات کلیدی:
Bibliometric ,overview , foundation, Industrial marketing management

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1133920/