Saeede Arab-anani - Department of Foreign Languages, Kerman Branch, Islamic Azad University, Kerman, Iran
Mona Hassanzadeh - Department of Foreign Languages, Kerman Branch, Islamic Azad University, Kerman, Iran
Mehry Haddad Narafshan - Department of Foreign Languages, Kerman Branch, Islamic Azad University, Kerman, Iran

The current study investigated whether the provision of edutainment could contribute to improving the self-concept in the EFL context of Iran. To address this issue, two intact classes were assigned to control and experimental group, each containing fifteen students. This quasi-experimental study was implemented on the pre-test-post-test equivalent group design. The results of a pre-test indicated that the participants of the two groups were homogenous regarding their proficiency level as well as their self-concept. Quantitative data was collected using Robson (۱۹۸۹) self-concept questionnaire (SCQ) before and after edutainment implementation. Descriptive and inferential analyses of the collected data, over a ۳۶ sessions period, revealed that the experimental group significantly outperformed the control group on the scale of self-concept which reflects that the use of edutainment appears to provide a unique opportunity for the students to improve their self-concept. The combination of education and entertainment made learning more attractive, entertaining, and interesting. It gave the learners a new opportunity to acquire knowledge in an interesting informative way.

Edutainment, EFL learners, Self-concept