ناصر عسگری - Assistant Prof., Faculty of Management, Shahid Sattari Air University, Tehran, Iran
بهنام جهانی - Master of Public Administration, Islamic Azad University, Tehran, Iran

Today service organizations operate in highly dynamic and competitive environment where improving performance depends on effective utilization of intangible assets. Accordingly, this study investigated the intervening role of social capital in the effect of social media assimilation on the quality of organizational knowledge and innovational performance. This study has been done in a sample of ۲۸۰ employees of Saderat bank branches in Mazandaran province. The present study was an applied and descriptive research. The structural equation modeling through SPSS۲۲ and Warp PLS software were used for date analyzing. The results showed that assimilation of social media had a positive and significant impact on quality of organizational knowledge and innovational performance. Social capital has a significant intervening role in these relations. Furthermore, improving the quality of organizational knowledge can promote innovational performance

assimilation of social media, Innovative performance, Knowledge Management, organizational knowledge quality, Social capital