Estimation of Monetary Value of Information on the Internet
عنوان مقاله: Estimation of Monetary Value of Information on the Internet
شناسه ملی مقاله: JR_JITM-7-1_010
منتشر شده در در سال 1394
شناسه ملی مقاله: JR_JITM-7-1_010
منتشر شده در در سال 1394
مشخصات نویسندگان مقاله:
محسن نظری - Associate Prof., Faculty of Management, University of Tehran, Tehran, Iran
سید وحید طباطبائی کلجاهی - Ph.D. Candidate, Marketing Management, Faculty of Management, University of Tehran, Tehran, Iran
خلاصه مقاله:
محسن نظری - Associate Prof., Faculty of Management, University of Tehran, Tehran, Iran
سید وحید طباطبائی کلجاهی - Ph.D. Candidate, Marketing Management, Faculty of Management, University of Tehran, Tehran, Iran
This research estimates the monetary value of internet information for each type of information and services by using Hedonic pricing method. The statistic social of this research is high-speed internet users in Tehran. Based on the results, high speed internet users of Tehran consider a positive monetary value for some information types in the internet, in descendent respect, such as film downloading, gaming, News, social network, and music. Also, the results indicates that people with higher education level and people who are subscribed to high speed internet earlier than other people consider more monetary value to use the internet. For generalizing the result of this research, it’s suggested to do this research at other cities of Iran. At last, some applicable suggestions made.
کلمات کلیدی: Hedonic pricing, Information Value, Internet, information goods
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1401013/