عباس منوریان - Associated professor faculty of management, Tehran University, Tehran, Iran
امیر مانیان - Associated professor faculty of management, Tehran University, Tehran, Iran
مسعود موحدی
محسن اکبری - Assistant Prof., University of Guilan, Iran

Abstract: This paper investigates the factors accelerating SMEs' adoption of e-commerce. Initially we proposed a model that included three categories of factors including external environmental factors, internal environmental factors and technology specifications. In addition, we proposed ecommerce adoption stages in two levels of early adoption and institutionalization. Based on surveying ۳۰۴ SMEs we tested the proposed model and concluded that the external environmental factors can be divided by two main categories of remote environmental factors and industry level factors. The relations between criteria and latent variables are discussed and explained.

E-commerce , SMEs , Acceptance model in E-commerce of SMEs , E-c models