Babak Hazratifar - Department of Management, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran

Considering the increasing importance of a firm’s performance in the digital field, the need for more focus to transform firm strategies and create digital innovation, which is thought of as innovative digital solutions, is noticeable. Innovative strategies such as digital transformation empower businesses in various industries and improve their performance. For this purpose, this article investigates the impact of digital innovation on innovation performance. a standard questionnaire distributed among ۱۵۶ knowledge-based firms to investigate this relationship and used to analyze research hypotheses. The data is analyzed using SPSS and SMART PLS software to confirm or reject the hypotheses. This research is correlational in collecting survey data and investigating the relationships between variables. The research findings show that digital Innovation positively and significantly affects innovation performance. The research findings determined that creating digital innovation in a company is effective on performance, and the results can be used in the industry.

Performance, Innovation, Strategy, Innovation performance, Digital Innovation