Leila Moslehi - Faculty of Sport and Health Sciences, University of Tehran, Tehran, Iran
Amir Hossein Labbaf - Department of Motor Behavior and Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran

Specialized sports venues and infrastructures are considered one of the most important factors in the development of sports, and investment has a high sensitivity in the growth and promotion of in this sector; Therefore, the current research was carried out with the aim of designing a model of investment attraction in sports projects. The research method in terms of the type and analysis of the data was a qualitative study. The statistical population of the research was made up of sports managers and also faculty members who are knowledgeable about the research field and. In order to select the samples, a purposeful method was used. The required data were collected using in-depth interviews and analyzed in the three stages of open, axial and selective coding. Based on the obtained results, causal conditions include: factors related to managers, economic factors and organizational factors; contextual conditions include: factors related to the media and cultural factors; Intervening conditions include: governmental factors and the level of dynamism and transparency of the country's sports industry; The strategies include: promotion of investment culture, legal foundation and development and promotion of scientific management; And the consequences include: improving health in different dimensions, promoting sports at different levels and the growth of the sports industry. At the end, the investment attraction model in sports projects was presented. As the results show, various sectors can play an effective role in this area, which requires targeted cooperation based on specialized knowledge and in a suitable legal framework.

Financial support, Investment, Sponsorship, Sports facility, Sports project, Sports venue