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Corporate Competitiveness: a Systematic Review

عنوان مقاله: Corporate Competitiveness: a Systematic Review
شناسه ملی مقاله: JR_UPAEI-7-3_002
منتشر شده در در سال 1397
مشخصات نویسندگان مقاله:

Seyed Mahmoud Hosseini - Member of Management and Accounting Faculty, Shahid Beheshti University, Tehran, Iran
Manijeh Gareche - Member of Management and Accounting Faculty, Shahid Beheshti University, Tehran, Iran
Masoud Taheri - Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran

خلاصه مقاله:
The present paper is a review of the research works conducted on corporate competitiveness. The term “competitiveness” refers to capacity of a corporate in increasing production capacity by the way of introducing products and services to the market that meet the standards of the global market. Forty articles were reviewed and surveyed; these articles have been conducted in six different fields of strategic management, strategic management of marketing, marketing management, information technology (IT), knowledge management, and human resources (HR) management and among them, strategic management constituted subject matter of the main portion of the articles. Summary of the results revealed the aspects of competitive advantages measurement including competitive intelligence, pivotal merits, communicative capacities, and organizational capacities. Furthermore, in the articles under consideration, competitive intelligence and organizational capacities, among other aspects, had the lowest and highest roles respectively.

کلمات کلیدی:
Competitiveness, Competitive advantage, Pivotal Merits, Organizational Capacities

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1743420/