N. Valizadeh - Department of Agricultural Extension and Education, College of Agriculture, Tarbiat Modares University (TMU), Tehran, Islamic Republic of Iran.
M. Bijani - Department of Agricultural Extension and Education, College of Agriculture, Tarbiat Modares University (TMU), Tehran, Islamic Republic of Iran.
E. Abbasi - Department of Agricultural Extension and Education, College of Agriculture, Tarbiat Modares University (TMU), Tehran, Islamic Republic of Iran.

Nowadays, a paradigm shift can be observed from economic and technical investments to social-behavioral dimensions in order to increase efficiency of exploiting water resources. The purpose of the present study was to identify and analyze factors affecting Farmers Active Participation in Water Conservation (FAPWC). In this regard, a theoretical framework was developed for analyzing farmers participatory behavior. This study was a descriptive-correlational and causal relationship research which was conducted through a survey technique. The statistical population of the study included irrigated farmers in southern regions of West Azerbaijan Province in Iran. A sample of ۳۷۸ irrigated farmers was selected using proportional stratified random sampling method. Data were collected using eight ۵-point Likert-type scales. Validity of the scales was confirmed by a panel of experts, and their reliability was demonstrated by Cronbach’s Alpha coefficients which ranged between ۰.۶۰-۰.۸۹, indicating internal consistency of the study scales. Parametric tests were used to analyze the data. The results of this study showed that the variables of moral norms of water conservation, social pressures, place attachment, social responsibility towards consequences of activities, quality of agricultural extension services, and satisfaction of water resources management had significant impacts on FAPWC. Moreover, the independent variables could predict ۴۳.۶% of variance changes in FAPWC. An attempt was made to examine the factors affecting FAPWC beyond the psychological individual-based (micro) analyses in order to develop the research framework and consider factors such as the effect of farmers’ social environments and, consequently, present policy implications at micro- and macro-levels separately.

Agriculture, Moral norms, Participation, Water conservation, مشارکت, حفاظت آب, کشاورزی, هنجارهای اخلاقی.