Hesamoddin Yavari - Postdoctoral Researcher, Department of Industrial Design, Faculty of Art, Alzahra University, Tehran, Iran.
Ahmad Nedaei Fard - Associate Professor, Department of Industrial Design, Faculty of Art, Alzahra University, Tehran, Iran.
Ian Campbell - Professor, Design School, Loughborough University, Loughborough, UK.
Matt Sinclair - Instructor, Design School, Loughborough University, Loughborough, UK.

Mass Customization (MC) Toolkits are basically user interfaces that facilitate communication between the company and customer for customization of products, which transfers design data to customers and user data to companies. These toolkits have some characteristics such as ۳D visualization, price feedback, material selection and design tools that make them different from common websites. Therefore, current guidelines for common user interfaces should be improved specifically for mass customization toolkits. This paper aims to propose design guidelines from users’ point of view for web-based MC toolkits that enable software developers and designers to have some fundamentals in hand and to follow them. First the elements of mass customization toolkits, which had been obtained by literature review were presented. Next, result of a study was illuminated to demonstrate the ranking of the elements and their preferred on-screen position. Finally, guidelines were provided for designers and software developers, followed by conclusions and future works.

Mass Customization Toolkit, Design Guideline, User Experience, User Interface Design