Maghsood Amiri - Member of Department of Management, Allameh Tabataba’i University Tehran, Iran
Mojtaba Hadavand - PhD student, Department of Management, Allameh Tabataba’i University Tehran
Sabina Nobari - Faculty member of Sama technical and vocational training college Islamic Azad University

E-markets have primarily focused on support electronic trading within national boundaries. The purpose of this paper is to examine the relative significance of economic,social, political and cultural factors and their interconnections in the transition to global emarkets. The paper facilitates an understanding of how globalization constructs affect the transition of organizations to the global market environment. The development of information communication and technologies (ICT) has been viewedas a primary factor in the reduction of transaction costs and one which allows for a greaternumber of suppliers in electronic markets. A large supplier base is seen as an advantage by some since it improves the bargaining position of the buyer. The literature adoption ofglobal platforms stresses the economic benefits. However, few studies have examined the social, cultural and political factors that are part of the globalization trend and how these impact on buyers trying to make a transition to global buying strategies. In this paper, it isrevealed that the trend toward globalization fuelled by ICT is affected by a complex array of economic, social, political and cultural factors. The economic benefits of globalizationcannot be fully realized without consideration of the social, political and cultural issues. Wehave applied multi regression model to analyze the correlation coefficient. The target population comprised the top 20 Iranian -based supplier (in terms of turnover). It has been concluded that economical effect is distinguished rather than others.

Globalization, External factors, Electronic commerce