Forough samadi - student of MS.c , tehran university
Afshin danehkar - assistant professor , tehran university
Fatemeh azhari - student of MS.c , tehran university

In the mechanical world today, travel has been the requirement of contemporary busy human and according to this need, in most countries, tourist has been as a development oriented.Coastal tourism started in the 19th Century and stimulated by a combination of developments in transport technology and rising prosperity[1].. Sandy beaches are prime sites for human recreation.arguably, it is the strong attraction of beaches that underpins many coastal economies, and wich countinues to fuel commercialdevelopments, tourism and population shifts to coastal area[2].In this study has used analysis of strategic factors that is called SWOT.SWOT matrix with regard to internal factors( include strengths and weakness) and external factors( include opportunities and threats) that provide a suitable base for presenting strategies.[3]

Mazandaran Coast, Coastal Resorts, Strategic Management, SWOT Method