Hossein Hakimpoor - Assistant Professor of Business Administration in Faculty of Management, Islamic Azad University, Birjand Branch, Iran
Naser Khani - Assistant Professor of Business Administration in Faculty of Management, Islamic Azad University, Najafabad Branch, Iran

This paper investigates the impact of strategic marketing planning and marketing networking on SMEs performance. 126 SMEs participated in study. Using artificial neural network this study found the positive effect of strategic marketing planning and marketing networking on the performance and this effect is stronger when the strategic marketing planning and marketing networking dimensions effects merged. The current research identified the contribution of strategic marketing planning and marketing networking to the SMEs performance. In addition this study showcases the advantage of neural network for analyzing the nonlinear relationship and determining the simultaneous effect and importance of strategic marketing planning and marketing networking on the SMEs’ performance

Strategic marketing planning, Marketing networking, SMEs’ Performance, Modelling, Neural networks