Payam Nazeri - Department Of Management, Amol Branch , Islamic Azad University , amol , Iran
Ali Tajdin - Department of Industrial Engineering, Mazandaran University of Science and Technology, Babol, Iran
Sepideh Ebadi - Department of Industrial Engineering, Mazandaran University of Science and Technology, Babol, Iran

The aim of this study was to evaluate the effect of customer knowledge and customer relationship management in the quality of services in the sarmad insurance. The method used in this research is correlation. Therefore, in this study, all members of the community population are an insurance company Sarmad ، 214 people were randomly chosen. Data collection tools include questionnaire, customer knowledge, quality of service and customer relationship management. After scoring questionnaire and data extraction with spss and the effect of customer knowledge and customer relationship management in service quality ofSarmad Insurance Company had been shownwith statistical test.

customer knowledge. Customer relationship management. quality of services