Ali Mostafaeipour - Industrial Engineering Department, Yazd University, Yazd, Iran
Hasan Khademi-zare - Industrial Engineering Department, Yazd University, Yazd, Iran
Tahere Aliheidari - Industrial Engineering Department, Yazd University, Yazd, Iran
Ahmad Sedaghat - Austalian College in Kuwait

In this research, the factors affectinguniversity employees’ motivation and productivity are identified and classified in seven groups; the impact of each motivation factor on the productivity is presented by ANP fuzzy model.Eight universities in Iran were analyzed in this research work. The aim of this study is to explore the productivity of employees. This paper attempts to give new insights into designing the portfolio factors, motivating employees for productivity improvement by implementing BLP and ANP fuzzy models.The research results show that there is a positive and significant relationship among reward system, motivation factors, and human resources productivity. In addition, among the options of reward system, the factors of internal (inherent) reward, non-financial external reward, and financial external reward had the highest impact onincreasing motivation and productivity factors. At the next stage, a BLP model is designed according to the importance and impact of each reward system option on motivation and productivity factors and organization limitations, including budget, facilities, and conditions to design portfolio factors motivating employees with the aim of improving productivity. The research results show that actualizing performance evaluation, receiving the feedback from the results of doing tasks by different ways, providing an opportunity for all employees to progress, coordination between job specifications and employees’ abilities, and a manager competency are very critical for improving the organization productivity.

ANP fuzzy; BLP;Reward system;Productivity; Motivation; University