Analysis of the effect of business intelligence on sales of insurance products

The present study was conducted to investigate the effect of competitive intelligence on the sale of insurance products in Iran insurance agents in Kermanshah province. This study is descriptive in terms of implementation method and correlational research. Among 114 agencies were selected as a sample. The method of data collection is a questionnaire. To measure competitive intelligence, the Nike and Dashpas intelligence questionnaire was used. The researcher's criterion is the amount of sales. The obtained data were analyzed by SPSS software and the findings show that there is a significant relationship between competitive intelligence among agents and sales of insurance products in the male population. The findings also show that according to Iran insurance sales representatives, knowledge of competitors is able to predict competitive intelligence.