Personal branding refers to the creation and management Social dynamics and stakeholder relationships in personal branding
محل انتشار: دومین کنفرانس علمی پژوهشی مدیریت و مهندسی صنایع
سال انتشار: 1399
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 265
فایل این مقاله در 11 صفحه با فرمت PDF قابل دریافت می باشد
- صدور گواهی نمایه سازی
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
CMIECONF02_013
تاریخ نمایه سازی: 2 دی 1399
چکیده مقاله:
Personal branding is a rapidly growing phenomenon taking place in multistakeholder ecosystems. This article builds on ethnographic fieldwork from the rock-climbing industry in the US and Europe to show how stakeholders enable and shape the personal branding practices of professional climbers. Findings demonstrate that personal branding is a highly social practice wherein stakeholders provide three types of resources to elaborate personal brands: material resources, informational resources, and symbolic resources. In addition, six main conventions guiding stakeholders' relationships and enabling resource transfer are then identified and theorized. Finally, these findings are built upon to suggest a framework to analyze stakeholder cooperation in personal branding.
کلیدواژه ها:
نویسندگان
Pegah Nematii
Science, University of Foggia, Italy f Department of Management, Link Campus University, Rome, Italy