Risk management and related financial decisions andE-commerce logistics distribution mode in big-data context

سال انتشار: 1399
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 446

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شناسه ملی سند علمی:

CMIECONF02_048

تاریخ نمایه سازی: 2 دی 1399

چکیده مقاله:

This paper analyzes the existing distribution modes adopted by China's e-commerce enterprises. Based on the empirical analysis of the electronic mall at (Jing-Dong), this paper compares and investigates the different logistics distribution modes faced by e-commerce enterprises embracing the new features, new challenges, and new advantages of big data. The Analytic Hierarchy Process (AHP) method and entropy value are applied to investigate the e-commerce enterprise distribution choice mode and the Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS) method is used to verify the model. Our research analysis and results

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نویسندگان

Majid Pourqader

ICMA Centre, Henley Business School, University of Reading, UK b School of Business