مدلسازی بهبود تصویر ذهنی برند هلدینگها از طریق توسعه سرمایههای فکری

مراجع و منابع این مقاله:

• رحمان سرشت، حسین، سید محمد اعرابی و مهدی ابراهیمی (1387)، ...
•  کنفرانس بین‌المللی مدیریت راهبردی، تهران، ایران. ...
• صارمی، علیرضا. صادقیان قراقیه، سعید. شکری، صابر و حمدی، یحیی. ...
•  متغیر تعدیلگر اجتناب اطمینان برند. مدیریت برند، 4 (3)، 143-174. ...
• محمد شفیعی، مجید و احمدزاده سمیه (1396). تأثیر چابکی سازمانی ...
•  برند، 4 (1)، 41-78. ...
• Aaker, J. (1997). Dimensions of Brand Personality. Journal of Marketing ...
• Aaker, D. (1991). Managing Brand Equity. Free Press, New York. ...
• Amit, R.H. & P.J.H. Schoemaker. (1993). Strategic Assets and Organizational ...
• Balmer, J. M. T. & Powell, S. M. & Greyser, ...
• Bakri, M. Krisjanous, J. and Richard, J.E. (2020), Decoding service ...
• Barreda, A. A. Nusair, K. Wang, Y. Okumus, F & ...
• Bontis, N. (1998). Intellectual Capital: An exploratory study that develops ...
• Bontis, N. (1999). Managing organizational knowledge by diagnosing intellectual capital: ...
• Chakraborty, U. & Bhat, S. (2018). Effect of Credible Reviews ...
• Cho, E. Fiore, A. (2015). Conceptualization of a Holistic Brand ...
• Coelho, P.S. Rita, P. Santos, Z.R. (2018). On the Relationship ...
• Colliander, J. and Marder, B. (2017). ‘Snap Happy’ Brands: Increasing ...
• Dirsehan, T. Kurtulus, S. (2018). Measuring Brand Image Using a ...
• Edvinsson L. and Malone M. S. (1997). Intellectual Capital: Realizing ...
• Gao, Q. and Feng, C. (2016). Branding with Social Media: ...
• Geurin, A. N. and Burch, L.M. (2016). User-Generated Branding via ...
• Gupta, M & Bhasin, J (2014). The Relationship between Intellectual ...
• Godey, B. Manthiou, A. Pederzoli, D. Rokka, J. Aiello, G. ...
• Grant, R.M. (1991). The resource-based theory of competitive advantage: Implications ...
• Grant, R.M. (1996). Prospering in dynamically - competitive environments: Organizational ...
• Jara, M. Cliquet, G. (2012). Retail Brand Equity: Conceptualization and ...
• Jin, N.P. Lee, S. Huffman, L. (2012). Impact of Restaurant ...
• Kato, T. Tsuda, K. (2018). A Management Method of the ...
• Keller, K. L. (2009). Building Strong Brands in a Modern ...
• Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-based Brand Equity. ...
• Keller, K.L. (2016). Reflections on Customer-based Brand Equity: Perspectives, Progress ...
• Keller, V.G. Desai, K.K. Talukdar, D. Inman J.J. (2018). Shopper ...
• Kohli, C. Suri, R. and Kapoor, A. (2015). Will Social ...
• Krueger, R.A. Casey, M. A. (2014). Focus Groups: A Practical ...
• Laurence, D. (2017). Do Ads That Tell A Story Always ...
• Lee, J. and Lee, H. (2012). Canonical Correlation Analysis of ...
• Li, H. and Lo, H.Y. (2014). Do you Recognize Its ...
• Liua, C. H & Jiangb, J.F. (2020). Assessing the moderating ...
• Li, Y. Teng, W. Liao, T.T. and Lin, T.M.Y. (2020). ...
• Martínez, J.B, Cricelli, L. Ferrándiz, E. Greco, M & Grimaldi, ...
• Martenson, R. (2007). Corporate brand image, satisfaction and store loyalty. ...
• Merrilees, M.Y. Rahimah, B. Miller, D. & Shao, W. (2016). ...
• Mohammad shafiee, M & Ahmadzadeh, S. (2017). The impact of ...
• McDowell, W. C. Peake, W. O. Coder, L. & Harris, ...
• Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating ...
• Plumeyer, A. Kottemann, P. Boger, D & Decker, R. (2019). ...
• Persson, N. (2010). An Exploratory Investigation of the Elements of ...
• Philips, L.W (1981). Assessing the measurement error in key informant ...
• Rahman Seresht, H. Aarabi, S. M & Ebrahimi, M (2008). ...
• Roos J. Roos G. Nicola C. D. and Edvisson, L. ...
• Roos, G & Roos, J. (1997). Measuring your Company’s Intellectual ...
• Sanchez, R. (2001). Building Blocks for Strategy Theory: Resources, Dynamic ...
• Salvi, A. Vitolla, F. Giakoumelou, A. Raimo, N & Michele, ...
• Saremi, A. Sadeghian Qaraqieh, S. Shokri, S & Hamdi, Y. ...
• Shahraki, I. Sheikh, R. & Mohammadi, E. (2015). Customers' mental ...
• Seo, E.J. and Park, J.W. (2018). A Study on the ...
• Seyedghorban, Z. Matanda, M.J. & Laplaca, P. (2016). Advancing theory ...
• Stewart T. A (1997). Intellectual Capital: The New Wealth of ...
• Sullivan, P.H (2000). Value-driven intellectual capital. How to convert intangible ...
• Teece, D.J. Pisano, G. and Shuen, A. (1997). Dynamic capabilities ...
• Vimla & Taneja. U. (2020). Brand image to loyalty through ...
• Wang, S.W. Pelton, L.E. and Hsu, M.K. (2018), Analysis of ...
• Walsh, K. Enz, C. & Canina, L. (2008). The impact ...
• Wilkinson, S. (1998). Focus Group Methodology: A Review. International Journal ...
• Zhang, Y. (2015). The Impact of Brand Image on Consumer ...
• Zhicheng, L. Zhuoer, C. Tin Shing, L. T & Kai ...
نمایش کامل مراجع