Evaluate the elements of marketing mix in e-business compared to traditional business

The main tool to achieve marketing goals is communication, and the Internet is the latestand most effective means of communication. The Internet provides in facilitating e-commerceoften differs enormously from other e-commerce components. Accepting online shopping anddoing it largely depends on consumer communication and how people interact with thecomputer.This research intends to provide the integrated electronic marketing method in order to develope-marketing, to support managers to earn the most income and achieve the most benefit. Sincethe major problem with traditional methods is the lack of attention to customer interaction andlack of consideration of customers' needs, conditions and attitudes, customer behavioral modelsshould be considered in the online marketing system. As a result, in this dissertation, the ۲ P +۲C + ۳S mixed marketing model, consisting of ۷ elements, suitable for analysis and decisionmaking in cyberspace, was chosen as the appropriate marketing model for e-marketing.These models include concepts that reinforce customer beliefs that lead to preference for onlineshopping rather than traditional store shopping, as well as express customer perceptions of trustin e-shopping and customer decision making, with the definitions of e-commerce and theInternet. And the tendency to trust and express the benefits of e-commerce and e-commercewill increase consumer acceptance of e-commerce, which will ultimately lead to e-commerceby analyzing consumer behavior, which is a key factor for e-business success. Directs theorganization make the decision to provide a secure online marketing system.