Sociological Analysis of Taste Evolution in Iranian Architecture Abstract

Among people tastes and relishes, architectural preference is one of most important tastes forselecting lifestyle. As a part of cultural capital, the taste is the people aesthetic preferences andvalues which is formed by various factors like social status, necessities and so on which has anobvious influence on the form of architectural discourses and its attitudes. It seems that in presentdayIran the architectural preferences lack ideological or cultural cornerstone and they are mosttypically an imitation or answer to trained tastes of a particular class of consumers. Our aim in thisstudy is examining the reasons of change in taste and consequently the reflection of aestheticpreference in judgment in general and the society in particular. The type of research at first is aquantitative survey but in general a qualitative study is based on analytical analysis with the help oftext mining and information analysis. The result shows that the interaction between tastes as ajudge of architecture in Iran in recent years is rooted in the development of some of the seemingand intrinsic values in the field of cultural paradigms. Also, dominant values with independentvariables such as gender, age, education, place of residence, employment, are not significantlydifferent, and we are witnessing a kind of homogeneity in value findings.