تحلیلی بر برندها و عوامل موثر بر بازاریابی برند پیراهن ورزشی

مراجع و منابع این مقاله:

• Kapferer, J.N.; The new strategic brand management: Advanced insights and ...
• Vernor, J.D.; and Rabianski, J.; Shopping center appraisal and analysis, ...
• Nobbs, K.; Making the marque: Tangible branding in fashion product ...
• Wigley, S. M., Nobbs, K.; Larsen ,E; Making the marque: ...
• Dawna, F.; and Davis, L.; The effect of store image ...
• Vahie, A., Paswan, A., Private label brand image: its relationship ...
• Islam, J.U., Rahman, Z.; Examining the effects of brand love ...
• Keller, K.L., Building strong brands in a modern marketing communications ...
• Su, J., Tong, X., Brand personality and brand equity: evidence ...
• Singh, P.K., and Pattanayak, J.K., The Impact of Brand Loyalty ...
• Lau, M.M., Chang, M.T., Moon, K.L.; and Liu, W.S.; The ...
• Simonian, M.A., Forsythe, S., Kwon, W.S., Chattaraman, V., The role ...
• Pettijohn, L.S., Mellott, D.W.; and Pettijohn, C.E.; The relationship between ...
• Baumann-Pauly, D., Scherer, A.G., and Palazzo, G.; Managing institutional complexity: ...
• Dawes, J., Brand loyalty in the UK sportswear Market, International ...
• Collins-Dodd, C., Lindley, T., Store brands and retail differentiation: the ...
• Keller, K.L., Strategic Brand Management, Building, Measuring, and Managing Brand ...
• Tong, X., and Hawley, J.M., Measuring customer-based brand equity: empirical ...
• قدسی پور، حسن؛ فرایند تحلیل سلسله مراتبی؛ انتشارات دانشگاه صنعتی ...
• Govindan, K., Khodaverdi, R., Jafarian, A., A fuzzy multi criteria ...
• Klir, G.; Yuan, B.; Fuzzy sets and fuzzy logic: theory ...
نمایش کامل مراجع