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مقالات فارسیISIکنفرانسهاژورنالها

Developing Strategies and Designing its Map for Advancement of Medical Tourism Industry: Case Study of Shiraz

محل انتشار: فصلنامه سیاستگذاری، مدیریت و اقتصاد سلامت مبتنی بر شواهد، دوره: 5، شماره: 2
سال انتشار: 1400
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 318

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لینک ثابت به این مقاله:
https://civilica.com/doc/1253490

شناسه ملی سند علمی:

JR_EBHPME-5-2_006

تاریخ نمایه سازی: 20 مرداد 1400

چکیده مقاله:

Background: The medical tourism industry is a rapidly growing global market that has capabilities such as earning income and improving the quality of services. The purpose of this study was to utilize the capabilities of Shiraz city by developing a strategic plan. Methods: This mixed-methods (qualitative and quantitative) research was conducted in ۲۰۱۹. The study population included all entities and key stakeholders involved in the medical tourism industry in Shiraz. A strategic plan was developed through focus groups and conventional content analysis and then the Decision Making Trial and Evaluation Laboratory (DEMATEL) technique was utilized to map it. Results: The strategic plan of the medical tourism industry of Shiraz city was explained in the form of ۶۳ strategies, ۵ goals, and ۱۸ objectives. Also, the medical tourism industry strategic map was illustrated. Conclusion: Achieving common agreement of all policy-making and implementing institutions, empowering managers on various medical tourism industry dimensions, and developing operational plans required by each organization in charge of the medical tourism industry can be effective in better use of the capabilities of Shiraz in attracting medical tourists.

کلیدواژه ها:

Strategic analysis ، Medical tourism ، DEMATEL technique ، Strategic map ، Shiraz

نویسندگان

Tahereh Shafaghat

Department of Healthcare Services Management, School of Management and Medical Informatics, Health Human Resources Research Center, Shiraz University of Medical Sciences, Shiraz, Iran. Health Policy and Management Research Center, Department of Healthcare

Alireza Jabbari

Department of Healthcare Services Management, School of Management and Medical Informatics, Health Management and Economics Research Center, Isfahan University of Medical Sciences, Isfahan, Iran

Nahid Hatam

Department of Healthcare Services Management, School of Management and Medical Informatics, Health Human Resources Research Center, Shiraz University of Medical Sciences, Shiraz, Iran

Peivand Bastani

Department of Healthcare Services Management, School of Management and Medical Informatics, Health Human Resources Research Center, Shiraz University of Medical Sciences, Shiraz, Iran

Hamed Rahimi

Social Determinant of Health Center, Yasuj University of Medical Sciences, Yasuj, Iran

Omid Fazelzadeh

Shiraz University of Medical Sciences, Shiraz, Iran

Mohammad Kazem Rahimi Zarchi

Health Policy and Management Research Center, Department of Healthcare Management, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran

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