Ecotourism Development Strategies in Chahardangeh District of Sari County

Purpose: This study was conducted to investigate the ecotourism development strategies in Chahardangeh District of Sari to provide an appropriate image of the current state, and to help identify (external and internal) factors effective in the regional tourism. Moreover, the study was set out to come up with appropriate applicable strategies for ecotourism development. Method: The study was conducted in a descriptive-analytical method and data was collected by library research and field-work (questionnaires, observation, interviews). Findings: The total score of internal factors and external factors were ۲.۵۱ and ۲.۵۷ respectively. This demonstrated that the management of ecotourism activities with regard to internal and external factors is in a favorable, and higher than moderate state, and it is also in an aggressive mode, but the figures obtained are very close to other strategies, which will change if there is no proper planning. Practical implications: In order to develop ecotourism in Chahardangeh District and enjoy its benefits, in the first place, the local community needs to receive the training necessary for ecotourism management and development; then, they should gain access to essential facilities required for ecotourism management, and they should encourage public participation. Besides, in line with regional ecotourism goals, they may use advertisement and efficient instruments to improve tourism facilities required to lead ecotourism tours into the area. Originality / values: In terms of research method, this study was conducted like other similar studies. However, the strength of this study was taking into account all aspects of ecotourism (including biotourism, agritourism, village tourism, green tourism, health tourism, and geotourism). As Chahardangeh District is situated in an important part of Iran, which is very significant in terms of tourism and natural attractions, no significant research was conducted with practical economic and environmental goals. Proper planning can change this rural area into an ecotourism hub in the international level.