Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran

The present study, aimed to investigate the factors affecting the promotion of small rural food industry marketing in Tehran, is done by the questionnaire as its main tool. The questionnaires are completed through interviews with ۱۶۰ managers from ۱۳۳ companies in Tehran. We have used SPSS software to analysis Sampling data. The results showed that the variables of marketing have most important role in promotion of livestock products marketing. Thus, by observing coefficient of determination, it can be concluded that the variables in marketing agents explain about ۴۸% of the variability belonged to promotion of livestock products marketing.