تاثیر گرایش به کارآفرینی بر برندینگ محصولات صنعتی و رشد کسب و کار در بازارهای نوظهور

مراجع و منابع این مقاله:

• Aaker, D.A., Measuring brand equity across products and markets. California ...
• Agarwal, S., Erramilli, M.K., & Dev, C.S., Market orientation and ...
• Ahmad, R., & Buttle, F., Customer retention: A potentially potent ...
• Ailawadi, K.L., Lehmann, D.R., & Neslin, S.A., Revenue premium as ...
• Alsem, K.J., & Kostelijk, E., Identity based marketing: A new ...
• Armstrong, J. S., & Overton, T. S. Estimating nonresponse bias ...
• Baker,W.E., & Sinkula, J.M. The complementary effects of market orientation ...
• Baumgarth, C., “Living the Brand”: Brand orientation in the business-to-business ...
• Baumgarth, C., Merrilees, B., & Urde, M., Brand orientation: Past, ...
• Bendixen, M., Bukasa, K.A., & Abratt, R., Brand equity in ...
• Beverland, M., Napoli, J., & Lindgreen, A. (۲۰۰۷). Industrial global ...
• Brïdson, K., & Evans, J., The secret to a fashion ...
• Byrne, B.M., Testing for multigroup invariance using AMOS Graphics: A ...
• Cadogan, J.W., International marketing, strategic orientations and business success: Reflections ...
• Chen, Y.C., Li, P.C., & Evans, K.R. (۲۰۱۲). Effects of ...
• Cheung, G.W., & Rensvold, R.B., Evaluating goodness-of-fit indexes for testing ...
• Dess, G.G., & Lumpkin, G.T., The role of entrepreneurial orientation ...
• Doyle, P., Building successful brands: The strategic options. Journal of ...
• Eccles, R.G., The performance measurement manifesto. Harvard Business Review, ۶۹(۱), ...
• Egan, J., Relationship Marketing: Exploring Relational Strategies Inmarketing (third ed.). ...
• Filatotchev, I., Liu, X., Buck, T., &Wright, M., Offshoring administrative ...
• Fornell, C., & Larcker, F. D., Evaluating structural equation models ...
• Gao, G.Y., Zhou, K.Z., & Yim, C.K.B., On what should ...
• Ghalayini, A.M., & Noble, J.S., The changing basis of performance ...
• Gilmore, A., Carson, D., & Grant, K., SME marketing in ...
• Glynn, M.S., Primer in B۲B brand-building strategies with a reader ...
• Golden, A., Doney, P.M., Johnson, D.M., & Smith, J.R., The ...
• González-Benito, Ó., González-Benito, J., & Munõz-Gallego, P., Role of entrepreneurship ...
• Grinstein, A., The relationship between market orientation and alternative strategic ...
• Gromark, J., & Melin, F., The underlying dimensions of brand ...
• Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E., Multivariate ...
• Hankinson, P., Brand orientation in the charity sector: A framework ...
• Hankinson, G., The measurement of brand orientation, its performance impact, ...
• Harris, F., & de Chernatony, L., Corporate branding and corporate ...
• Hills, G.E., Hultman, C.M., & Miles, M.P., The evolution and ...
• Hirvonen, S., & Laukkanen, T., Brand orientation in small firms: ...
• Hirvonen, S., Laukkanen, T., & Reijonen, H., The brand orientation–performance ...
• Homburg, C., & Pflesser, C., A multiple layermodel of market-oriented ...
• Horan, G., O'Dwyer, M., & Tiernan, S., Exploring management perspectives ...
• Huang, Y. -T., & Tsai, Y. -T., Antecedents and consequences ...
• Hughes, M., & Morgan, R.E., Deconstructing the relationship between entrepreneurial ...
• Hutton, J.G., A study of brand equity in an organizational-buying ...
• Keller, K.L., Conceptualizing, measuring, and managing customer-based brand equity. Journal ...
• Keller, K.L., The brand report card. Harvard Business Review, ۷۸(۱), ...
• Krake, F.B.G.F.M., Successful brand management in SMEs: A new theory ...
• Kuhn, K. -A.L., Alpert, F., & Pope, N.K.L.I., An application ...
• Lassar,W., Mittal, B., & Sharma, A., Measuring customer-based brand equity. ...
• Laukkanen, T., Nagy, G., Hirvonen, S., Reijonen, H., & Pasanen, ...
• Lee, S.M., & Peterson, S.J., Culture, entrepreneurial orientation, and global ...
• Leek, S., & Christodoulides, G., A literature review and future ...
• Leek, S., & Christodoulides, G., A framework of brand value ...
• Li, Y., Zhao, Y., Tan, J., & Liu, Y., Moderating ...
• Liu, S.S., Luo, X., & Shi, Y.Z., Market oriented organizations ...
• Lumpkin, G.T., & Dess, G.G., Clarifying the entrepreneurial orientation construct ...
• Mäläskä,M., Saraniemi, S., & Tähtinen, J., Network actors' participation in ...
• Manolova, T.S., Eunni, R.V., & Gyoshev, B.S., Institutional environments for ...
• Merrilees, B., A theory of brand-led SME new venture development. ...
• Merrilees, B., Rundle-Thiele, S., & Lye, A., Marketing capabilities: Antecedents ...
• Michell, P., King, J., & Reast, J., Brand values related ...
• Miller, D., The structural and environmental correlates of business strategy. ...
• Mudambi, S., Branding importance in business-to-business markets. Three buyer clusters. ...
• Napoli, J., The impact of nonprofit brand orientation on organizational ...
• Neely, A., The performance measurement revolution: Why now and what ...
• Noble, C., Sinha, R., & Kumar, A., Market orientation and ...
• Ohnemus, L., B۲B branding: A financial burden for shareholders? Business ...
• Ojasalo, J., Nätti, S., & Olkkonen, R., Brand building in ...
• Podsakoff, P.M.,MacKenzie, S.B., Lee, J. -Y., & Podsakoff, N.P., Common ...
• Rauch, A., Wiklund, J., Lumpkin, G.T., & Frese, M., Entrepreneurial ...
• Raymond, L., & St-Pierre, J., Customer dependency in manufacturing SMEs: ...
• Reijonen, H., Párdányi, S., Tuominen, S., Laukkanen, M., & Komppula, ...
• Rong, B., & Wilkinson, I.F., What do managers' survey responses ...
• Scase, R., The role of small businesses in the economic ...
• Schuh, A., Brand strategies of Western MNCs as drivers of ...
• Sheehan, K.B., E-mail survey response rates: A review. Journal of ...
• Simões, C., & Dibb, S., Rethinking the brand concept: New ...
• Smart, D.T., & Conant, J.S., Entrepreneurial orientation, distinctive marketing competencies ...
• Steenkamp, J. -B.E.M., & Baumgartner, H., Assessing measurement invariance in ...
• Stokes, D., Putting entrepreneurship into marketing: The processes of entrepreneurial ...
• Storbacka, K., Strandvik, T., & Grönroos, C., Managing customer relationships ...
• Tan, J., Characteristics of regulatory environment and impact on entrepreneurial ...
• Tan, J., & Tan, D., Environment–strategy co-evolution and co-alignment: A ...
• Urde, M., Brand orientation: A mindset for building brands into ...
• Urde, M., Baumgarth, C.,&Merrilees, B., Brand orientation and market orientation- ...
• Venkatraman, N., & Ramanujam, V., Measurement of business performance in ...
• Walley, K., Custanne, P., Taylor, S., Lindgreen, A., & Hingley, ...
• Weinzimmer, L., Nystrom, P., & Freeman, S., Measuring organizational growth: ...
• Wiklund, J., & Shepherd, D., Knowledge-based resources, entrepreneurial orientation, and ...
• Wiklund, J., & Shepherd, D., Entrepreneurial orientation and small business ...
• Wilson, P., & Gorb, P., How large and small firms ...
• Wong, H.Y., & Merrilees, B., A brand orientation typology for ...
• Wong, H.Y., & Merrilees, B., Closing the marketing strategy to ...
• Wong, H.Y., & Merrilees, B., The performance benefits of being ...
• Wood, L., Brands and brand equity:Definition and management. Management Decision, ...
• Xie, H.Y., & Boggs, D.J., Corporate branding versus product branding ...
• Zhou, K.Z., Gao, G.Y., Yang, Z., & Zhou, N., Developing ...
نمایش کامل مراجع