Implementing Customer ‎ Relationship Management (CRM) in the Framework of Electronic- Government

سال انتشار: 1390
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 164

فایل این مقاله در 22 صفحه با فرمت PDF قابل دریافت می باشد

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این مقاله:

شناسه ملی سند علمی:

JR_JITM-3-7_004

تاریخ نمایه سازی: 26 بهمن 1400

چکیده مقاله:

Electronic government is a new concept that governments according to level of development implement in different ways. Utilizing informational systems in business sections has created potential context for developing electronic government. Customer relationship ‎management (CRM) is an important system in management that helps to develop electronic government and promote citizenship-based in organizations. There are a few studies about implementing customer ‎ relationship management in framework of electronic government. However, this article surveys electronic government in technical approach and supply chain, then it develops graphical model for implementing customer ‎relationship management in framework of electronic government. This survey is done with Delphi method and presents electronic-government model based on customer ‎ relationship management. It is surveyed with modular factors, flexibility and criterion definition. Finally, it develops suggestions for implementing customer ‎ relationship management in framework of electronic- government.

کلیدواژه ها:

Customer Relationship ‎Management (CRM) ، Electronic- Government ، Enterprise resource planning ، Supply Chain Management