Customer loyalty and Electronic Loyalty

Due to the growth and diversity of e-commerce technologies, the increase in the number of virtual stores has increased the importance of the factors that make customers want to buy e-commerce and feel satisfied doing so. In this regard, the first step to create electronic loyalty is to identify the factors and drivers that create loyalty among customers. The purpose of this study is to investigate the factors affecting brand loyalty and program loyalty for customers of digital goods in the online store.