Perceived Value in the Sharing Economy; The Role of Empathy, Citizenship Behaviour & Extra-Role Behaviour
محل انتشار: مجله بین المللی اخلاق و جامعه، دوره: 3، شماره: 4
سال انتشار: 1400
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 202
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شناسه ملی سند علمی:
JR_IJETH-3-4_002
تاریخ نمایه سازی: 14 اسفند 1400
چکیده مقاله:
Background: Given the rapid development of social networks and advances in electronic devices, many businesses have emerged in the context of sharing economy. Since the sharing economy is a peer-to-peer business model, ethical issues and creating value play a significant role. Most research on value creation in the sharing economy has not addressed how value is created for all actors in the sharing economy. This paper aims to examine all participants in the sharing economy to develop a value creation framework. This research also investigates the role of ethical concepts, including customer empathy, customer and service provider citizenship behaviour, and extra-role value behaviour in this framework.
Method: The method includes a qualitative study with a grounded theory approach. The statistical population consists of three different stakeholders (managers, providers, and customers) in the tourism industry of Iran. This study employed purposive and theoretical sampling. The sample consists of ۳۴ in-depth interviews. The data is analysed with a grounded theory approach using MAXQDA software.
Results: The research findings lead to a value creation model in the sharing economy with respect to ethical issues such as customer empathy, citizenship behaviour, and extra-role behaviour considering all participants in the sharing economy.
Conclusion: Findings have helped to bridge the gaps in the theory. They have supported developing a theoretical framework for value creation concepts in sharing economy, including antecedents and consequences of perceived value. Findings also reveal that customer empathy and customer citizenship behaviour positively affects how customers and service providers perceived value.
کلیدواژه ها:
نویسندگان
Omid Moghimian Borujeni
Dept. of Management, Faculty of Management, University of Tehran, Tehran, Iran
Hashem Aghazadeh
Dept. of Management, Faculty of Management, University of Tehran, Tehran, Iran
Mohammad Rahim Esfidani
Dept. of Management, Faculty of Management, University of Tehran, Tehran, Iran
Mehran Rezvani
Dept. of Organizational Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran