Investigating Barriers to Marketing of Sports Clubs during the Corona (Case Study of Mashhad)
سال انتشار: 1400
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 128
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شناسه ملی سند علمی:
CONFEP01_0179
تاریخ نمایه سازی: 10 خرداد 1401
چکیده مقاله:
The purpose of this study is to investigate the barriers to the marketing of bodybuilding clubs in Mashhad. The population of this study was the owners of sports clubs in Mashhad. Research data were evaluated using content analysis. The results of the challenges were classified into two areas: structural and marketing. Research participants also provided solutions tailored to these challenges. Also, strategies for economic recovery in the post-corona period were identified, including political, structural and economic strategies. Finally, the sports authorities of Mashhad city are suggested to plan for the owners of fitness clubs as soon as possible, taking into account the identified challenges, in order to prevent the closure and bankruptcy of most of the clubs, and also with the support of The government should allow bodybuilding clubs to guide new investors, increase the price of sports services, and amend privatization laws in the current special circumstances.
کلیدواژه ها:
نویسندگان
Atoosasadat Hozhabrossadati
Master of Marketing Management in Sports, University of Tehran
Mohammad Khabiri
Associate professor of Sports Management, University of Tehran
Jafar Jaweek
PhD student of marketing management in sports at Ferdowsi University of Mashhad
Fatemeh Ganji
Master of Marketing Management in Sports, Payame Noor University, Karaj Branch