Factors Affecting Healthy Oil Consumption Behaviors in Iranian Housewives: Application of the Theory of Planned Behavior

Background: Evaluation of oil and fat consumption plays a key role in predicting the nutritional health of community members.Objectives: The current study aimed at predicting the adoption of healthy behaviors related to oil consumptionamonghousewivesbased on the Theory of Planned Behavior (TPB).Methods: This was a cross-sectional study with ۱۶۰ housewives.We used the multi-stratified sampling method and Structural EquationModeling (SEM) to examine the association between TPB constructs and housewives’ behavioral intention to consume healthyoil.Results: Liquid oil was the most frequently consumed oil (۵۹.۴%) while solid oil had the lowest frequency (۶.۹%). Also, ۱.۳% of theparticipants used red meat highly saturated in fat while ۸۸.۸% did it not at all. Path analysis was run to predict healthy behaviorsconcerning oil consumption in light of TPB. The TPB adopted in the current study enjoyed a desirable fitness, and explained ۳۱%of behavior intention variance and ۱۵% of behavior variance (B = ۰.۳۷). Also, the attitude was the strongest predictor of behavioralintention.Conclusions: The TPB and its constructs were used to determine factors affecting healthy oil consumption behaviors amongWomen in Iran. This result indicates that promoting behavioral intention by focusing on attitude, perceived behavioral control,and subjective norms may promote healthy oil use.