Analysis of the management and performance of fan channels in Iranian football

In today s media world, human life has covered all aspects of life, including economics, politics, culture and sports. The spread of the Internet and the increase of users of messengers and social networks in Iran, part of the activism of football fans and people (executives, coaches and etc ) has also been transferred to official and informal fan channels in cyberspace (Instagram and Telegram messengers). This study aims to identify the status of & quot;management& quot; And & quot;Performance& quot; of informal fan channels of Iranian football clubs in cyberspace. In order to identify the objectives and answer the research questions, a qualitative research method was used. To collect data, ۲۴ people (۱۲ football people including Iranian football executives, coaches and Referees and ۱۲ sports media people including news editor, journalists and radio and television reporters) were selected and then data were collected through in-depth semi-structured interviews. The reliability of the research was confirmed by stating the statements of the subjects and explaining the details of data collection and analysis and the validity of the research by ۳ members of the study, after completing the data analysis. Football fan channels, these informal channels are managed by football managers and coaches through intermediaries such as Cheerleaders and their affiliates (active people inside and outside the clubs) and use this tool to achieve legal and illegal goals .In the function and performance part of the fan channels, Research Findings showed that first of all, these channels promote illiteracy, violence and hatred among the team fans by producing yellow content, and secondly, Informal fan channels have been involved in corruption in Iranian football through the extortion of football people and the destruction of football people.