Expressing Effective Criteria on the Physical Identity of the Urban Street Walls (Case Study: Hafez Street, Shiraz)

Urban bodies are effective elements that affect the quality of urban spaces, its improvement causesbetter quality of the city. Streetscape is another main components of urban buildings having impacton visual and physical quality of the building and urban spaces. Resulting in effective decisionmaking by planners. The building's façade, urban walls overlooking the streets and squares areconsidered as influencing environmental element to improve the physical quality and aesthetic ofthe urban spaces. The present study, investigate the urban walls and its role in the quality ofphysical identity of façade. The effective element for the Hafez Street of Shiraz was investigatedfor the physical identity of the street walls. It was found that how the obtained results can be usedin future research to organize and optimize the street facades. The research implies analyticalappliedmethod, data was collected through questionnaire. The Morgan table has been used tospecify the number of questionnaires. The reliability and validity of the questionnaire wasconfirmed by Cronbach's alpha coefficient. The data analyses were done using Pearson correlationcoefficient and SPSS.The findings showed that indicators ground connecting line, complexity and contrast, positive andnegative surfaces, diversity of structure, human scale and skyline according to visitors, havemaximum impact on physical identity of the street walls. The experts viewpoints indicators,diversity of structure, complexity and contrast, ground connecting line, human scale, positive and negative surfaces, and rhythm and harmony have maximum impact on physical identity of the Hafez street walls.