Personalized local search using ontology based user profile category model

The personalized local mobile search aims at finding the right on the spot information that is most relevant to the user's requests. It is implemented as a mobile application where the user can access nearby places based on his/ her current location. In Today's technology driven world user profiles are the virtual representation of each user and they include a variety of user information such as personal, interest and preference data. These profiles are the outcome of the user profiling process and they are essential to service personalization. The user profile based personalization approach can be applied to enhance the power of mobile local search for local spots and contributes to a significant convenience in location-based mobile searching. The system takes the user information such as personal, health, entertainment and choice of preference and these parameters are passed to Google Maps API key for personalized query processing. As a result, the user will get prominent services rather than closing one.