A Move Analysis of Iranian English Language Institute Websites: Homepage and About Us
محل انتشار: مجله افق های زبان، دوره: 6، شماره: 3
سال انتشار: 1401
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 101
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شناسه ملی سند علمی:
JR_LGHOR-6-3_002
تاریخ نمایه سازی: 24 دی 1401
چکیده مقاله:
This study examines how Iranian language institutes represent themselves in two pages of their institutional websites, namely, Homepage and About Us. Accordingly, this study aims at comparing and contrasting three formerly-established and three newly-established Iranian English language institutes in terms of their representation in the above-mentioned webpages. Swales’ model of move analysis (۱۹۹۰) within genre analysis was applied to dissect the Homepage and About Us pages of the two groups of websites. The analysis reveals that the websites of the two groups of institutes are similar regarding their Homepage and contain the same five moves. There are, on the other hand, some differences between the moves and steps in About Us pages of the former and newer institutions’ websites. The formerly-established institutes rely mainly on their long-lasting reputation to represent themselves, while the newly-established institutes represent innovative institutes conforming to the learners’ needs and expectations as well as offering some free services. It seems that newer institutes apply lengthier About Us pages to convince their learners of their capability to fulfill their claims. The results and models would be of high significance to language institutes businesses and to the researchers in genre analysis.
کلیدواژه ها:
نویسندگان
سمیه سروری
MA Student, Department of English, Faculty of Literature, Alzahra University, Tehran, Iran
سمیه فتحعلی
Assistant Professor, Department of English, Faculty of Literature, Alzahra University, Tehran, Iran
آزاده عمادی
PhD Student, Department of English, Faculty of Foreign Languages and Literatures, University of Tehran, Tehran, Iran
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