A new approach to solve intuitionistic fuzzy bi-matrix games involving multiple opinions

In the competitive business world, the whole thing is in a state of flux. It is not possible to know the exact outcomes of the strategies adopted by a company. Companies are always unsure of the customer's responses regarding their strategies, and the judgment of the decision-makers is correct to some extent but not always exact. To avoid erroneous estimations, the companies generally preferred the opinion of more than one expert. It is highly understood that no two experts will describe the similar payoffs for a mix of strategies used. Therefore, the payoff matrices, given by a group of experts, provide more information to select the best strategies for the companies. This paper presents an approach to solving bimatrix game problems with multiple experts in an intuitionistic fuzzy environment. Further, the applicability and superiority of the proposed method have been shown with the help of a real-life numerical example.