Importance of Accounting Marketing in Post-Corona era

سال انتشار: 1400
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 89

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شناسه ملی سند علمی:

JR_IJIME-1-1_007

تاریخ نمایه سازی: 29 خرداد 1402

چکیده مقاله:

Accounting marketing is an interdisciplinary field that focuses on strategic marketing investments through accounting accuracy and efficiency. Accounting marketing actually means marketing in accounting, which means implementing the principles and rules of marketing to promote accounting and related services. In order to shorten the combination that is actually the keyword of this article, in this paper is used accounting marketing instead of marketing in accounting. Nevertheless, accounting marketing is still in its infancy. In this article, while examining the concepts of accounting marketing, its role in the period before and after Corona is discussed. Accounting marketing strategies are also reviewed and the key to organizations' success in using them is explained.

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نویسندگان

Mahsa Abbas-Alizadeh

Master of Accounting

Sanaz Samadi

Master of Business Management, Financial Expert in Refah Chain Store, Tabriz, Iran