New Opportunities in Marketing Using Internet of Things (IoT) in Iranian Businesses

The Internet of Things (IoT) is a rapidly evolving technology that is reshaping the way businesses operate and interact with customers. In Iranian businesses, IoT technology is presenting new and exciting opportunities for marketing. This paper aims to explore the potential of IoT in marketing and the benefits it can bring to Iranian businesses (Khosrowjerdi, ۲۰۲۱; Agrawal & Kansal, ۲۰۱۶; Chui et al., ۲۰۱۸; Lee & Lee, ۲۰۱۵; Sheth & Sharma, ۲۰۱۷).The paper begins by providing an overview of the IoT technology and its impact on the business world. It then delves into the use of IoT in marketing, highlighting the key opportunities it presents to Iranian businesses (Kotler et al., ۲۰۱۶; Chui et al., ۲۰۱۸; Lee & Lee, ۲۰۱۵; Sheth & Sharma, ۲۰۱۷). These opportunities include enhanced customer experience, improved customer engagement, and targeted advertising. The paper also discusses the challenges of implementing IoT in marketing and provides solutions to overcome them (Gubbi et al., ۲۰۱۳; Bandyopadhyay & Sen, ۲۰۱۱).The paper provides an overview of the IoT technology and its impact on the business world, including its use in marketing and the key opportunities it presents to Iranian businesses (Kotler et al., ۲۰۱۶; Chui et al., ۲۰۱۸; Lee & Lee, ۲۰۱۵; Sheth & Sharma, ۲۰۱۷). The paper also discusses the challenges of implementing IoT in marketing and provides solutions to overcome them (Gubbi et al., ۲۰۱۳; Bandyopadhyay & Sen, ۲۰۱۱). To support the findings of the paper, a series of case studies are presented, showcasing how Iranian businesses are leveraging IoT to enhance their marketing efforts (Lu et al., ۲۰۱۴; Wang et al., ۲۰۱۶). The paper concludes that IoT has the potential to transform marketing in Iranian businesses by providing new and innovative ways to connect with customers (Atzori et al., ۲۰۱۴; Gubbi et al., ۲۰۱۳)