Theoretical and Empirical Aspects of Pro-Environmental Behaviors Theory (PEBT)

Title: Theoretical and Empirical Aspects of Pro-Environmental Behaviors Theory (PEBT) Several socio-psychological theories, such as the Theory of Planned Behavior (TPB), have been used to understand better the factors that explain water and resource consumption decisions. Although this theory is more frequently applied based on the interaction between people’s attitudes, behavior, subjective norms, and personal control to undertake actions, it lacks non-cognitive components. To fill this gap, this study aims to develop a comprehensive theory by leveraging appropriate non-cognitive and cognitive components considering the systematic relation between factors affecting environmental behavior and the socio-cultural context. TPB is significantly developed to Pro-Environmental Behavior Theory (PEBT) in this study. Testing the model in some empirical studies, the authors claim that the model can increase the predictive capacity of environmental behavior. Keywords: pro-environmental behavior theory (PEBT), non-cognitive components, cognitive components. . . . . . . . . . . . . .