Investigating and Impact of the Supply Chain Effective Parameters on the Digitalization and Success of Businesses in Terms of Innovation

The process of digitalization, also known as Industry ۴.۰, is affecting industries worldwide. It involves integrating manufacturing processes both vertically and horizontally. Digital platforms (DPs) are an example of digital technology that enables information integration, supports decision-making, and provides interoperability between various software and technologies while also enhancing visibility. This study suggests that the influence of digital platforms on organizations is tied to their digital culture. The data was gathered from ۱۹۴ manufacturing companies, and structural equation modeling was utilized to test the hypotheses. Furthermore, it was discovered that Big Data Analytics (BDA) can enhance supply chain performance, but its lack of transparency can have various negative impacts. The research investigated the managerial aspects of BDA and focused on organizational capabilities, rather than technical or engineering ones. The objective was to determine how BDA capabilities can strengthen supply chain resilience and innovation, thus improving supply chain performance. The findings indicate that digital platforms have a positive and significant impact on supply chain capability. In addition, supply chain capability plays a key role in connecting digital platforms with operational performance. Furthermore, this study emphasizes the importance of digital culture as a contextual factor that helps explain the varying effects of digital platforms on firm performance. The study also found that BDA capabilities enhance supply chain performance by promoting resilience and innovation within the supply chain.