The Impact of Digital Transformation on the Commercialization of Product Selling Companies
سال انتشار: 1402
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 108
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شناسه ملی سند علمی:
MEACONF02_084
تاریخ نمایه سازی: 16 مهر 1402
چکیده مقاله:
Digital transformation has a notable impact on the commercialization of product selling companies. In orderto remain competitive in the business landscape, companies and stakeholders across various industries aredistancing themselves from conventional systems and shifting towards online platforms. Digitaltechnologies empower product selling companies and industry participants to create novel products andservices, establish fresh stakeholder relationships, provide opportunities for innovation in their businessmodels, and reshape industry boundaries. This research aims to address the question of how product sellingcompanies utilize digital technologies to generate value. Through qualitative analysis, we ultimatelyprovide an answer to this question.
کلیدواژه ها:
Digital Transformation ، Digital Business Model Innovation ، Commercialization ، ProductSelling Companies.
نویسندگان
Amirhossein Darvish Morshedi Hosseini
Department of Management, Science and Technology, Amirkabir University of Technology, Tehran, Iran.
Ehsan Esmaeilzadeh EbrahimAbadi
Department of Management and Economic, Kharazmi University, Tehran, Iran.