Cultural Anthropology and Culture-CenteredDesign:The relation and collaboration

Culture is a compleX concept that has been studied from different perspectives across various fields. Two such fields that have shown a common interest in understanding culture are cultural anthropology and culture-centered design. Cultural anthropology, as a social science, studies human cultures, beliefs, actions, and values. In contrast, culture-centered design is an approach to design that focuses on understanding the cultural conteXt of users to design products and services that cater to their specific needs. Despite arising from different disciplines, there eXist similarities and differences between cultural anthropology and culture-centered design that warrant eXploration. Cultural anthropology provides an in-depth understanding of cultural practices, rituals, and beliefs that can help inform the design of culturally-appropriate products and services. Culture-centered design complements this by providing a user-centered approach to designing products and services that meet the unique cultural needs of users. This study eXamines these differences and similarities and the potential for collaboration between these two fields. Cultural anthropology can provide valuable knowledge about how to design products that align with the cultural values of the target audience. Culture-centered design, on the other hand, can help anthropologists apply their insights in a practical way to develop products and services that are useful for communities.