Are Indian Consumers willing to share personal data to avail personalized recommendations? - Indian Artificial Intelligence Market Perspective
محل انتشار: مجله ایرانی مطالعات مدیریت، دوره: 17، شماره: 1
سال انتشار: 1403
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 42
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شناسه ملی سند علمی:
JR_JIJMS-17-1_016
تاریخ نمایه سازی: 6 دی 1402
چکیده مقاله:
The willingness of the user to share personal information is an important factor that drives Artificial Intelligence (AI) applications. This study aims to explore the AI beliefs of the consumers who are willing/not willing to share their data with the AI applications. The study was conducted across India by adopting the questionnaire survey method. An Independent sample t-test was conducted on the final sample of ۶۱۰ respondents to analyze the difference in the means of each of the AI beliefs when divided based on the willingness to share. The results show that the consumers who are willing to share personal data with AI applications have more trust in AI, have a strong preference for AI’s recommendations, currently use these applications, are very aware of these applications, have a positive outlook on their performance and desire several AI applications in the future. They are less worried about the dangers of AI in the future and have less negative feedback. Businesses that invest in AI applications need to educate their target consumers about their data policy and strengthen their beliefs about AI so that they are willing to share personal data to avail recommendations. AI-run applications can be a success only when consumers freely share their preferences without any privacy concerns or trust issues.
کلیدواژه ها:
Artificial Intelligence ، Indian Consumer market ، Willingness to share personal data ، Customer-Machine Interaction
نویسندگان
Renu Isidore
Department of Business Administration, Loyola Institute, Chennai, India
C. Joe Arun
Department of Business Administration, Loyola Institute, Chennai, India
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