Managing strategic A new challenge for New Public Management

The aim of the paper is after analyzing IOP (Innovations, organization and personnel) public management model to find out Tehran municipality heads attitude to strategic personnel management as one of the structural parts of the IOP model. The article has the following structure. After the introduction, the first part examines the importance of strategic management in public organizations. The second part analyses strategic management in Iran s public organizations. The third part presents a literature review of new public management, its international applicability and IOP public management model. The fourth part is devoted to the empirical research Strategic personnel management at the Tehran municipality . Finally, practical and theoretical issues are discussed.