Legal challenges of artificial intelligence applications in the insurance industry and remedies with an emphasis on marine insurance

Artificial intelligence (AI) has a huge potential to transform industry and society. Its benefits are widely recognized, and it has become a tool of strategic importance for the European Union and a major driver of economic development. However, as with any technological development, it also comes with challenges that must be assessed and, if necessary, addressed by policy makers and businesses. Artificial intelligence has been a big challenge for the insurance industry for decades and is creating fundamental changes in the way this industry operates. The application of artificial intelligence to eliminate repetitive tasks and improve efficiency is visible in the market of porter insurance and commercial insurance. On the contrary, personalization of insurance through artificial intelligence is limited to personal lines and SME business. However, its application in commercial insurance including various marine levels will be widely involved in the near future. It is likely that AI will have a broad impact on the insurance value chain, from underwriting and claims management to distribution and customer service to asset management. As a result, insurance executives should be familiar with the new technologies involved in this change and how artificial intelligence can help organizations produce innovative products, gather valuable insights from new sources, streamline processes, and improve customer service. The purpose of this article is to make interested people and people involved in the insurance matter familiar with the potential benefits related to artificial intelligence applications and to motivate academics to study controversial topics in this field. For this purpose, we have only referred to the study of existing articles and research regarding the use of artificial intelligence in the insurance industry, especially marine insurance, and its effects on the compensation of losses caused by it.