Review of Cognitive Neuroscience Revolution

Neuroscience, also known as Neural Science, is the study of how the nervous system develops, its structure, and what it does. Neuroscientists focus on the brain and its impact on behavior and cognitive functions. We first show how our eye-tracking setup has been optimized for recording high-quality eye-tracking data. Second, we show that eye-tracking data quality can be operator-dependent even after a thorough training protocol. Finally, we report distributions of eye-tracking data quality measures for four age groups (۵ months, ۱۰ months, ۳ years, and ۹ years). In other words, as children age the proportion of time that only one eye can be tracked is reduced and the amount of data loss that occurs at all. Verbal stimuli work better than pictorial stimuli. In the case of verbal stimuli, gender and level of neuroticism are found to be important variables that influence unconscious perceptual decision-making processes. Specifically, a female with a high level of neuroticism shows greater permeability in its unconscious perceptual processes. To test these processes, a set of ANOVA models and logistic regressions were run where the dependent variable is whether the people perceived the stimuli or not and the independent variables were gender, the form of the stimuli (pictorial or verbal), and the personality traits extroversion, introversion, and neuroticism. Neuroscience studies the effectiveness of social advertising in the context of promoting a healthy lifestyle. The respondents' reactions (emotions, remembering, and interest) to individual fragments of the advertisement are analyzed and we can see their direct effect on each other.