Presenting a Paradigmatic Model of Creativity, Innovation, and Entrepreneurship for Sustainable Economic Growth in Business Units (Case Study: Home Appliance Manufacturers)

Objective: The current research aims to present a paradigmatic model of creativity, innovation, and entrepreneurship towards sustainable economic growth in business units (Case study: Home appliance manufacturers). This study is applied in purpose and descriptive-analytical in nature.Method: The research method is qualitative. The population of this study includes academic experts and executive managers in the home appliance industry, calculated as ۱۱ individuals through snowball sampling and theoretical saturation point. The data collection tool is semi-structured interviews. The analysis of this part is conducted using grounded theory.Findings: The qualitative research results propose the desired paradigmatic model, emphasizing the response to the main research question in the form of six main categories and subcategories.Conclusion: Causal factors including organizational entrepreneurship, development of products based on industry standards and competitive advantage. Contextual factors include government support, developmental infrastructures, and financial support for standardization in entrepreneurship. Intervening factors include the product quality condition for competitiveness, sustainability categories, and attention to labor. Strategies include reforming laws, developing science and technology parks, and accelerating capital turnover. Outcomes include commercial and economic liberalization, development of the innovation and technology ecosystem, and increased productivity. The core category includes technology, ideation, employment generation, and international competition.Objective: The current research aims to present a paradigmatic model of creativity, innovation, and entrepreneurship towards sustainable economic growth in business units (Case study: Home appliance manufacturers). This study is applied in purpose and descriptive-analytical in nature. Method: The research method is qualitative. The population of this study includes academic experts and executive managers in the home appliance industry, calculated as ۱۱ individuals through snowball sampling and theoretical saturation point. The data collection tool is semi-structured interviews. The analysis of this part is conducted using grounded theory. Findings: The qualitative research results propose the desired paradigmatic model, emphasizing the response to the main research question in the form of six main categories and subcategories. Conclusion: Causal factors including organizational entrepreneurship, development of products based on industry standards and competitive advantage. Contextual factors include government support, developmental infrastructures, and financial support for standardization in entrepreneurship. Intervening factors include the product quality condition for competitiveness, sustainability categories, and attention to labor. Strategies include reforming laws, developing science and technology parks, and accelerating capital turnover. Outcomes include commercial and economic liberalization, development of the innovation and technology ecosystem, and increased productivity. The core category includes technology, ideation, employment generation, and international competition.