Navigating the Digital Skies: A Comprehensive Study of Digital Transformation Strategies in the Airline Industry
سال انتشار: 1402
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 25
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شناسه ملی سند علمی:
UTCONF08_071
تاریخ نمایه سازی: 9 اردیبهشت 1403
چکیده مقاله:
This paper presents a comprehensive analysis of digital transformation strategies within the airline industry. It explores the profound impact of digital innovation on operational models, customer service paradigms, and competitive positioning. Employing a mixed-methods approach, the study integrates quantitative data from industry reports with qualitative insights from expert interviews and case studies. Significant findings include enhanced operational efficiency, improved customer experience through digital engagement, and strategic market adaptability due to digital adoption. The research highlights the necessity of a strategic digital roadmap, focusing on AI and big data, customer experience innovation, and addressing challenges like cybersecurity. It offers a unique perspective on the transformative effects of digital technologies in the airline industry, providing actionable insights for industry practitioners and contributing to the academic discourse on digital innovation.
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نویسندگان
Seyyed Abdolhojjat Moghadasnian
Tarbiat Modares University, Tehran, Iran
Fatemeh Pour Moradian Esfand Abadi
Islamic Azad University Science and Research Branch, Tehran, Iran