Development and Evaluation of Competitive Intelligence Based on Export Market Orientation

Objective: This research aims to develop and evaluate competitive intelligence based on export market orientation in exemplary exporting companies.Methodology: The current study is qualitative and has been conducted using grounded theory. In this study, ۱۵ managers, professors, and researchers in the field of exports were interviewed through semi-structured deep interviews. Subsequently, the data obtained were analyzed through open, axial, and selective coding. Utilizing the results from the theoretical foundations review and the research background and content analysis of the interviews conducted, indicators were identified to enhance export market orientation and competitive intelligence.Findings: The development model for enhancing export market orientation includes three stages of open, axial, and selective coding, comprising six main categories: causal conditions, central phenomenon, strategies, intervening conditions, and consequences of enhancing export market orientation based on the development of competitive intelligence in exemplary exporting companies.Conclusion: The final model shows that a holistic approach and attention to various aspects of export market orientation based on competitive intelligence, considering causal, contextual, and intervening conditions, are essential.Objective: This research aims to develop and evaluate competitive intelligence based on export market orientation in exemplary exporting companies. Methodology: The current study is qualitative and has been conducted using grounded theory. In this study, ۱۵ managers, professors, and researchers in the field of exports were interviewed through semi-structured deep interviews. Subsequently, the data obtained were analyzed through open, axial, and selective coding. Utilizing the results from the theoretical foundations review and the research background and content analysis of the interviews conducted, indicators were identified to enhance export market orientation and competitive intelligence. Findings: The development model for enhancing export market orientation includes three stages of open, axial, and selective coding, comprising six main categories: causal conditions, central phenomenon, strategies, intervening conditions, and consequences of enhancing export market orientation based on the development of competitive intelligence in exemplary exporting companies. Conclusion: The final model shows that a holistic approach and attention to various aspects of export market orientation based on competitive intelligence, considering causal, contextual, and intervening conditions, are essential.