بررسی تاثیر نقش تبلیغات در قالب رسانه های مختلف ارتباطی و راه های کسب درآمد

مراجع و منابع این مقاله:

• تبلی‌غات بی‌شتر فراهم کرد که خود باعث بالاتر بردن سطح ...
• De Ross, KM (2008). A Content Analysis of Television Ads: ...
• Hall BH, Howard M (2001). A new approach to measuring ...
• Ramalingam V, Palaniappan B, Panchnatham _ Palanivel S (2006). "Measuring ...
• Vaughan R (1986). :How advertising wvorks: A planning model", J. ...
• Batra RJ, Myers G, Aaker DA (1995). Advertising Management. (5th ...
• McWilliams GE, Crompto JL (1997). "An Expanded Framework for Measuring ...
• Woodside AG (1990). "Measuring Advertising Effectiveness in Destination Marketing Strategies:, ...
• (1998), Understanding Mass Commun ication: A Liberal _ Perspective, 317-319 ...
• Moore, David J., William D. Harris and Hong C. Chen ...
• Wirtz, Jochen _ Chung Lee, Meng (2003), "An Empirical Study ...
• Martin, Brett A. S. (2003), "The Influence of Gender on ...
• Managerial Revolution in American Business. Harvard University Press. pp. 319-320. ...
نمایش کامل مراجع